Expensive or Priceless

Economic factors present today are unique and present problems that require special attention and thought. The idea of opening a business and making millions is no longer an overnight venture. The reason why business failure exists is that people are unwilling to change.

The reality of operating a business in 2010 is that you have to move faster than your competition and be able to think on your feet while running. Banks are not lending, and creditors are becoming aggressive, often suing people instead of settling old bills for pennies on the dollar. Hopes and dreams are a thing of the past, unless you learn to change.
Change as a motivating factor makes business fun and interesting and can serve as a method of preventing business owner burnout. The idea of remaining stagnate is a fatal flaw many owners are fixated on. Ever hear, “we’ve done it this way for years and that is why we are successful.” This idea works to a point; certain clients will remain with your business; will your new clients find it amusing?

You can spend a lot of time figuring out how to lower costs of products and services. Many business owners are offering discounted pricing too. These ideas are commonplace but they will not generate long lasting results. The important thing to remember is that discounts hurt your business. Once the discount wave begins, it can turn into a tsunami of death by the end. The issue is that your clients expect you will treat them the way you treat other clients. You need to be fair, but you cannot sacrifice your bottom line.

Focusing on the small picture can skew your perspective on the big picture. An example would be if you run a coffee shop and charge for incidentals such as whipped topping. In the beginning, you had a good thought, “cut my cost of product and expenses.” However, what does the customer think about paying for something they feel should be free? How does the nearest competitor handle the situation? All of a sudden, you are saving money and losing customers as the same time. Is the savings worth the loss of business?

The banking industry offers the same skewed view. Banks exists to make money from customers who will be customers no matter how the bank treats them. Once you sign on the dotted line, the customer service can go anyway it wants because the bank will win. Normally, a business that is not doing well cannot refinance and go elsewhere either. Business owners are at the mercy of the bank and when things go south, the bank may call the loan due, or foreclose on a property. My point is that that when you focus on the small things the end of the road can lead to a huge disaster.

Earlier, I mentioned the topic of discounts. The cascade effect of discounts is about the same as cutting back on the whip topping. I find it interesting how a $1.50 can influence a business in such a profound way. The thing to remember is that if you do not focus on innovative ways to make your business a successful venture and focus on the past, the little details can distract you and make the big picture turn into a disaster.

My job as a consultant is to help business owners see the error of their ways and provide a way out. Nobody knows his or her business better than the owner. The problem with this fact is that many business owners know their businesses so well; they cannot step back and evaluate their situation with a critical eye. This is why a consultant is valuable. If it costs $10,000 to have someone help, you save and make $100,000.00 you enjoy a huge increase in profit.

Many business owners are unwilling to take that step. When time gets tough, they focus on saving the money. They continue their bad habits, and watch their business diminish;  hopes and dreams go right with it. The result in many business closures is a that divorce, or bankruptcy is going to happen. Now I want you to imagine the emotional cost of that happening. Years of your life gone and thousands of dollars later, just by thinking how you could save $10,000.00.

For my critics, I offer you the following suggestion; when you consider how you can save your business; make sure you obtain a qualified opinion. I am qualified, because people pay me to give them my opinion and advice. Those who took the time to listen to my suggestions and guidance are enjoying the fact they still own a business.

You need my help to succeed. I am Jason Davies, president of TechRx and now is the best time to call me. You know you need to change and you realize getting help is the first step. Call now, 920.884.1195. My schedule is filling up fast for 2010.

Prevention is the best cure when it comes to viruses and other computer infections. The most important thing to learn about your computer is the name of your antivirus software. Most infections are the product of a method called strategic defrauding. When you see a popup appear on your computer screen that says, “You have 100 viruses infections – click here to install.” How do you react?
The majority of people who need my services click the button because they think the software message is legitimate. The reality is that they took the “bait.” When a program says, “antivirus 2010” for example; and you know the name of your antivirus software is “Avast” you should stop. Obviously, the popup is misleading. Now, what happens when you see the message if you are not suppose click it? You can try two keystrokes: ALT and F4. When you hit both keys at the same time, it tells the computer to close down the window that is in the foreground. If you are lucky, the window will close; and the potential infection will not do any damage to your computer!

TechRx Green Bay, WI launched full service data recovery services. There are numerous factors that can cause data loss. Have you heard that putting your hard drive in a freezer will help you save your data? WRONG!! Ever hear the story about the Titanic? It hit an Iceberg and that tore a huge hole in the side of the ship.

Hard drives are not sealed. In fact, the “read / write heads” float on the air inside the drive. The air gets into the drive through the air-inlet. It is a small hole in the drive. Often, the label may say “do not cover up.” If air can get inside a drive, so can moisture. Now, when you mix cold air and moisture what do you get – glad your teacher mentioned this in science class. You get ice. Hard drives run between 4200 and 15,000 revolutions per minute. Depending on the type of drive, but the big factor is that speed kills.

Ice can form on the part of the hard drive where your precious data is stored. When the drive spins up and the “heads” hit those tiny chunks of ice it can cause serious damage. In the end, freezing a drive is not only a bad idea; but it can damage your data beyond saving. When trying to recover data that has value, be sure to enlist an expert – not someone who says they know how to get data back. Data recovery is not a job for the neighborhood kid.

If you lost important data, TechRx Inc can help you find it again. Please give us a call to discuss your situation. We will continue to outline ideas on data recovery. However, our belief is that each case is unique. What works for one person, may not for another. We want you to feel like an individual and not just a client.
TechRx can be reached by dialing 920.884.1195 on your favorite phone!

TechRX of Green Bay, WI was looking for a great way to talk to humans in Green Bay.  On January 11, 2010 TechRx Inc and JoToGo Coffee will share a billboard for a few weeks. JoToGo http://www.jotogo.com offers the best coffee in town. In fact the staff at TechRX like it so much, we visit frequently. Look for the billboard on West Mason St – Green Bay, WI.

Hi all and Happy New Year!

This time of year everyone is reinventing themselves and TechRX of Green Bay, Wisconsin is no different. We partnered with Charlotte Web Development to give our site a face lift and to better serve our clients.

The new website was built to stress our computer repair solutions and to interact with our clients. This blog was installed to foster 2 way communication for your technical issues, an e-commerce store was built out for easy ordering of products, and the entire site was given a cleaner, more modern look. We’d love your feedback on the new TechRX of Green Bay!

Green Bay Computer Repair Services

An incomplete list of our computer repair services include, but is not limited to, the following:

• Data Recovery
• Power Jack Replacement
• Business Consulting
• Business Cost Audit

I hope your 2010 turns out great. TechRx, Inc. is pleased to be part of the Green Bay, WI community. I am grateful for the wonderful clients I have met over the years. In 2010, I will be adding new services into the TechRx, Inc. family. Here is to all of you!